At Ripe Copy, it's about doing business with a higher purpose, serving the world in some way, creating a greater impact by giving back - donating resources, products or services for a healthy, thriving business, sustainable community and more efficient economy.
This is not a new idea. There are major companies around the world who started out as ‘not so big brands’, yet have blossomed into robust businesses, creating massive impact all by implementing the simple concept of giving back.
Take for example, 1% for the Planet, “The intent of 1% for the planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.” – a quote by Yvon Chouinard from his book “Let My People Go Surfing.”
Yvon Chouinard, founder of Patagonia, and Craig Matthews, founder of Blue Ribbon Flies, started a global movement when they created 1% for the Planet. It all began when they decided to give back 1% of their sales to the environment whether it meant making a profit or not.
This is just one example of the numerous organizations out there today. As business owners, not only do we serve our communities, but more importantly, we shape them. We are key instruments in conducting the symphony of society.
Collectively, businesses big and small impact the evolution of culture through their practices, principles and products – even more so through the unique marketing voice of those ideas, products and services to the public.
That said, this is where I come in as a copywriter with branding, marketing, and advertising expertise.
Cheers to marketing your mission, igniting your community and changing the world - one business at a time.
Ripe Copy! ***Holistic Health Copywriter for Mental Health and Sex Therapists***